Social Media Training and Consulting
Today’s business toolbox is filled with many new marketing tools – social media tools like Facebook, Twitter, LinkedIn, YouTube, Foursquare, Groupon, Google Places and so many more. It can be confusing and difficult, without a little help, to learn how to use these tools to strategically market your company.
Another facet of social media for many companies is training their staff how to use what is already in place. Social media platforms are tools with many features.
Take a look at the sample topics that we can help you learn in order to grow your business.
There is a strategy to using Facebook as a marketing channel. In addition to learning strategy for use you and/or your support staff must learn the mechanics of social media platforms you will be using. Like any tool, you can’t use it until you learn how.
Training Topics can be customized to meet your specific event needs.
- Building and Promoting Your Brand Using Facebook
- The Many Faces of Facebook: Personal Profile, Business Page, Community Pages and Groups
- Connecting Live with Your Fan Base Using Facebook Apps
- Managing Your Digital Reputation
- Facebook Power Tips to Drive Traffic to Your Page
Twitter is a push technology that will allow you to instantly share information to all who are interested in knowing more about your and/or your company. As a business you can also use Twitter to glean real-time marketing information, obtain feedback about your own products and services. It is a powerful marketing medium for growing your brand, building relationships with customers and those who might want to partner with your company. It’s also a great tool for listening to what others are saying about your business. The list of benefits for using Twitter in your business is almost endless.
- Strategically marketing and branding your company using Twitter
- Twitter: Why Should I Be On Twitter?
- Building a Branded Twitter Page and Profile
- Twitter Applications To Power Up Your Tweets
- Managing Your Twitter Marketing Using TweetDeck and HootSuite
LinkedIn is one of the largest online networking platforms devoted exclusively to business. When people look for you and or your company they most likely start with a Google search and they have to come to expect to find you on LinkedIn.
Staggering Facts
- LinkedIn has more than 90 million members in over 200 countries around the globe.
- A new member joins LinkedIn approximately every second, and about half of our members are outside the U.S.
- Executives from all Fortune 500 companies are LinkedIn members.
Joining is free and has BIG benefits for you and your business!
One of the first steps after creating a free account on LinkedIn is creating your profile. This is an important first step, that many do wrong. You remember what our Mom’s told us – first impressions are lasting impressions. Your profile summarizes your professional expertise and accomplishments. If your profile isn’t created correctly, it can prevent you from creating a powerful business network. Training will most defintely help you out on this important first step and the steps that come after.
Look what you can do within your LinkedIn Network
- Manage the information that’s publicly available about you as professional
- Find and be introduced to potential clients, service providers, and subject experts who come recommended
- Create and collaborate on projects, gather data, share files and solve problems
- Be found for business opportunities and find potential partners
- Gain new insights from discussions with likeminded professionals in private group settings
- Discover inside connections that can help you land jobs and close deals
- Post and distribute job listings to find the best talent for your company
Look what we can help you learn so you can leverage the power of LinkedIn!
- First Step: Creating your account is the first step
- Second Step: Creating a Powerful and Search Engine Optimized Profile. If you don’t get this step right you will never make it to the remaining steps.
- Third Step: Building your LinkedIn Network
- Increasing your visibility
- Particpating in Groups
- Q & A Feature
- Power Tools: tapping into the power of free LinkedIn Applications
- The right and way and wrong way to use LinkedIn
- Getting and giving LinkedIn Recommendations
- Find powerful new connections using LinkedIn’s Advanced Search tool
The above is just the sample list.
Mobile Marketing
Mobile has and continues to have explosive growth! Mobile has changed the way we work and shop. Statistics tell us that 50 percent of all mobile phone users are mobile shoppers. Tapping into your mobile customers is something you can’t overlook and need to learn quickly how to market to this increasingly growing market.
Take a look at some of the sample topics we teach. There are many more. If you don’t see what you want just ask.
- YouTube – creating and marketing your brand with videos. Simple and easy methods!
- Google Place Pages – marketing your business with Google’s free Place pages. A ‘place’ you don’t want to miss.
- Foursquare Marketing - tapping into the foot traffic of your mobile customers.
- Facebook Places and Deals- how your company can reap the rewards of Facebook Places and Deals
Look what’s coming soon…
Google+ Workshops
